![SECOND-BEST_ENAMEL-BADGE_02](https://studiotinsley.com/wp-content/uploads/2018/04/SECOND-BEST_ENAMEL-BADGE_02.jpg)
![SECOND-BEST_ENAMEL-BADGE_02](https://studiotinsley.com/wp-content/uploads/2018/04/SECOND-BEST_ENAMEL-BADGE_02.jpg)
SECOND BEST BRANDING
I was asked to brand London based menswear label Second Best. It was founded by Samuel Monaghan in 2016. Second Best aesthetic is routed in DIY punk culture combined with a utilitarian approach which the identity needed to reflect.
I created a bespoke logotype that would be used across all packaging, lookbooks, clothing labels and tags.
Photography : Anna Victoria Best
![SECOND-BEST_ENAMEL-BADGE_01](https://studiotinsley.com/wp-content/uploads/2018/04/SECOND-BEST_ENAMEL-BADGE_01.jpg)
![SECOND-BEST_ENAMEL-BADGE_01](https://studiotinsley.com/wp-content/uploads/2018/04/SECOND-BEST_ENAMEL-BADGE_01.jpg)
![SecondBest_T-shirtv2](https://studiotinsley.com/wp-content/uploads/2018/04/SecondBest_T-shirtv2.jpg)
![SecondBest_T-shirtv2](https://studiotinsley.com/wp-content/uploads/2018/04/SecondBest_T-shirtv2.jpg)
![SecondBest_tshirt](https://studiotinsley.com/wp-content/uploads/2018/04/SecondBest_tshirt.jpg)
![SecondBest_tshirt](https://studiotinsley.com/wp-content/uploads/2018/04/SecondBest_tshirt.jpg)
![SecondBest_Bag](https://studiotinsley.com/wp-content/uploads/2018/04/SecondBest_Bag.jpg)
![SecondBest_Bag](https://studiotinsley.com/wp-content/uploads/2018/04/SecondBest_Bag.jpg)
![26864716_2014803902110786_3768779174550962176_n](https://studiotinsley.com/wp-content/uploads/2018/04/26864716_2014803902110786_3768779174550962176_n.jpg)
![26864716_2014803902110786_3768779174550962176_n](https://studiotinsley.com/wp-content/uploads/2018/04/26864716_2014803902110786_3768779174550962176_n.jpg)